It's fun
At a 'real' mall, half the joy of shopping is browsing around the stores and stumbling across items that you never planned to find. Well for women anyway.
Physical stores are very focused on the shopper 'experience' in order to maximise time spent and ROI, but on the web there's a tendency to focus on efficiency. 3B is addressing this gap.
It's social
The other joy is hanging out and having fun with your friends. 3B lets you explore the stores with your friends' avatars. You can show each other your cool 'finds'.
Statistics show that women shopping together spend more time, and therefore money.
Time spent by women shopping with:
Another female | 8 min 15 sec |
Children | 7 min 18 sec |
Alone | 5 min 2 sec |
Man | 4 min 41 sec |
Source: Paco Underhill "Why we Buy"
It's visual
Rather than having to click on tiny thumbnails, window shopping in 3B lets you make a visual judgment from the large images. It's much easier.
2007 prediction:
I believe that highly visual interfaces and virtual worlds will become increasingly important for interacting with applications, communicating with people and engaging in commerce.
Irving Wladawsky-Berger, VP, Technical Strategy & Innovation, IBM Jan 1, 2007
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